ComScore, a company that specializes in measuring the digital world, recently released its annual report some insights on key digital trends in Brazil and its implications for the coming months.
The digital media reached a new level in Brazil in 2011, driven by activities such as social networking, search, video, and online shopping, showing consumers increasingly turning to the web and spending more time with digital content.
Here are some of the trends that were measured by ComScore:
- Brazil is now the 7th largest internet market in the world, with an audience of 46.3 million visitors aged 15 or more who access the Internet from your home computer or work. The number of users increased by 16% over the previous year.
- Brazilians spent an
average of 26.7 hours online in December 2011, an increase of 10% over the
previous year (equivalent to more than 2 hours). The portals were online
activity that generated the most engagement, with 39.2% of total minutes in
December 2011, followed by social networking, with 23% - an increase of 6.3
percentage points in the year.
- In December 2011,
the Brazilians viewed more than 4.7 billion videos online, an increase of 74%
over 2010. Growth was driven by a 19% increase in unique visitors and 46% in
videos per visitor, and watch videos has established itself as one of the most
important online activities.
- 6.9 billion online
searches were made in Brazil in December 2011, an increase of 37% over the
previous year. The searches peaked in October and November, spurred by the
search shopping season.
- The Brazilian
digital advertising market continues to grow. In December 2011, 62.9 billion
impressions were published online in Brazil, reaching 50.8 million Internet
users.
- Phones and tablets
continue to change the digital landscape, accounting for 1.5% of all digital
traffic in Brazil in December 2011. Of this total activity, over 42% of
pageviews originated in tablets.
