Brazil leads the time
use of smartphones and tablets in the world, says a survey conducted jointly by
CONNECT and the Worldwide Independent Network of Market Research (WIN).
According to the
survey, the Brazilian spends on average 84 minutes per day on smartphone
against a global average of 74 minutes. Despite the larger screens, the tablets
do not attract people for longer: the Brazilian is 79 minutes per day on
gadgets with screens from 7 inches while the world average recorded by the
study is 71 minutes.
Even with these
numbers and with smartphone penetration doubled between 2011 and 2012, going
from 9% to 18%, Brazil is still far from the world average recorded last year
with 48%.
So far with few
options in the market, Amazon arrived in Brazil with its virtual store and the
Kindle in December 2012, e-readers are still very shy presence in the country.
According to the survey, only 1% of Brazilians have such a device, the global
average is 12%.
The survey interviewed a total of 1,000 Internet users over 16 years in Brazil, through the panel CONECTAí conducted between November and December 2012. Moreover, the survey had a total of 54.000 interviews in 54 countries around the world.
