Big Data - All our information there

We have never been so connected like today, whether through tablets, smartphones or computers. The result of this is a huge amount of information available on the internet, which can be collected by companies or governments - even if we don’t know it. This is precisely the purpose of Big Data: monitor and organize this almost endless number of information floating on the network.

Looking at a real scenario, with a smartphone in the pocket we carry lots of things: photos, video, music, make access to the internet and social networks, check e-mail, etc., and all this all generates more information mixed with habits and geolocation, but all in unstructured way, a fusion of information.

The Big Date comes to compile all this information based on programming and algorithms and aggregate all structured and unstructured databases - video, images and text. By the time you mix it all, it turns a huge volume of information.

The big challenge is how to manage and analyze all this data volume grows infinitely everyday. More than that, to understand this data and create tools to generate more experience, productivity, consumption and new services. To give an idea, these unstructured data represents 85% of the information with which companies deal nowadays.

Giants like Google and Facebook have extensive experience in using algorithms to interpret profiles and behaviors and transform it into profit - that's why we see ads posted in searches or on the timeline that matches on what you were seeing.

Today we see many people talking about Big Data, and it’s expected to see much more because we will see many other applications using this concept.