The Brazilian Tourist Board (Embratur) and YouTube have created a brand new channel on YouTube to promote tourism in Brazil. The channel features over 85 Brazilian tourist videos geotagged with Google Maps. The channel “Visit Brazil” hosted on YouTube is the first to integrate two technologies from Google: Maps and YouTube.
The channel, exclusive in the world, includes videos of Brazilian tourist destinations combined with simultaneous navigation on Google Maps. The videos have been placed in a number of categories, including Sun and Beach, Culture, Ecotourism, Sport and Business and Events. It debuts with 88 videos. In addition, there are testimonials from celebrities and tourists who have visited the country, with subtitles in 68 languages. In the first half of 2010, the channel will allow the addition of videos and statements sent by Internet users. A moderating team will determine which of them will be included.
With this innovative approach from Google, promoting Brazilian tourism comes out ahead. The channel provides a foreigner who is considering a trip to Brazil a chance to investigate various Brazilian destinations and no doubt decide to travel to Brazil from what he sees. According to research made by Embratur, of the total number of tourists who came to Brazil in 2008, 27.6% used the Internet as their main source of information for their trip.
Embratur is betting that with the coming of the 2014 World Cup and 2016 Olympics adding to the growing interest in the country, digital media will occupy a strategic role in disseminating information to tourists who visit Brazil before, during and after these sporting events. Visit the website www.youtube.com/visitbrasil and check out what Brazil wants to show to the world.
* Article published on Curitiba in English.
* Article published on Curitiba in English.
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