Class C represents more than 46,5% of brazilian e-commerce

The participation of consumers belonging to the class C continues to grow in online trades. This people is responsible for almost half percent of the online transactions made in Brazil, according to the consultant e-Bit.

Also, according to e-Bit, 46,5% of the consumers that bought by the internet in the first three months of 2011 in Brazil had a family income equal or less than R$ 3.000,00.

Currently there are approximately 10.7 million Brazilians buying over the internet. The class C is about 5 million of this amount. General participation in class C e-commerce grew by 2 percentage points over the past two years.