Another interesting fact shows about the brazilian profile - 43% of the smartphone users are men, on the other hand 27% are women. The predominant age group are formed by people between 16 to 24 years old (41%), followed by people between 25 and 34 years old.
Good relationship between cost and benefit and ease of use were mentioned by 16% of users. Other criteria mentioned by 15% of interviewees is the wide choice of apps that the operating system provides.
Most Brazilians take advantage their first mobile to send text messages (85%), accessing social networks (75%), using apps (74%) or reading emails (66%). With regard to apps, favorite apps of the three users are, respectively, gaming, social networking and geolocation apps and search.
But this percentage, 44% is about people who still use basic appliances such as mobile phones without touch screen, QWERTY keyboard and advanced operating system.
According to the consultant, the main factor that makes the Brazilians follow acquiring the basic cell is called the infrastructure of networks, which need to go beyond the major urban centers and into rural areas.
Of course if we compare those numbers to developed countries, it is good but represents a small part of the populating compared to the market of cellphone users that Brazil has. Moreover this is just the beginning of a huge step that is about to come. One big reason is coming from the Brazilian government, giving up part of the taxes for electronics such as smartphones and tablets in order to make affordable prices. Another fact, economists see that Brazilians are having much purchasing power, in especial for the classes D and E which recently moved to C class, with the economy growing and the government make huge efforts in order to reduce the poverty.
