Growth of Internet and Computer in Brazil

The number of people with Internet access in any environment (homes, workplaces, schools, Internet cafes or other places) reached 73.9 million in the fourth quarter of 2010, according to Ibope Nielsen Online. This represents an increase of 9.6% compared to 67.5 million in the fourth quarter of 2009, and the access to the Internet at work and at home has grown even more.

This confirms the excellent performance on sales of computers in Brazil where in 2010 grew 23.5 percent over the previous year to 13.7 million units, putting the country in fourth place globally behind the United States, China and Japan. The highlight of the sales went to the third quarter, with a different scenario than we saw in the past when most computers were sold on account of Christmas. With the anticipation of retail purchases in the year-end, the third quarter of 2010 was stronger.

Of the total number of PCs in 2010, desktops represent 55 percent of sales and notebooks to 45 percent for both business and home consumers. However, considering only the domestic segment, notebooks surpassed desktops for the fourth consecutive quarter, with 30 percent more sales. The trend could be observed earlier.

According to IDC, the transition from desktop to the background should be intensified with the growing popularity of computers tablets. According to another research firm, 100 000 tablets were marketed in the country during the past year.