Where does the information go when you fell up a form with your information? Who knows when you liked on facebook? What your search on Google tells about you? Probably they say much more than you think. That is all there in some database, and until now there is no law or norm that defines how this information should be treated.
The main topic of this project which is under public consultation, the citizen needs to have control about his own information. He needs to know which information is being gathered, what will be used for and for how long the company or government will store this information. Today there is no control over this and it's common to see cases of sales database to third parties for example.
When we have a society in which any segment of the consumer works from the information of their consumers, the information becomes an input market. Today there are tools to monitor the users steps - like where he sails or his last purchases, locations and preferences. It's a great useful resource for advertisers to reach a specific audience.
As this segment is booming, a survey of Wall Street Journal revealed that exists more than 200 tools monitoring connections. The 50 most popular websites in the U.S. have some type of mechanism. In 2010, total investment in web ads was $ 8.9 billion. Of that, $ 1.1 billion were for targeted ads - and the figure should double by 2014.
In the same direction, advertising can not be seen as a villain: it pays for the services we use and also gives us more relevant ads. But we need to know that everything free, has a price somehow. The project tries to establish a minimum standard of protection, something that is in the Constitution: the right to privacy.
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